Permanent point-of-sale advertising refers to the use of strategically placed and visually appealing marketing materials at a physical retail location to promote a product or service. Unlike temporary displays or promotions, permanent point-of-sale advertising is designed to have a long-lasting impact on consumers, as it remains in place for an extended period of time. This type of advertising is often used to increase brand awareness, drive sales, and create a memorable shopping experience for customers. It can include elements such as signage, product displays, interactive kiosks, and digital screens, all strategically placed to capture the attention of shoppers and influence their purchasing decisions. Permanent point-of-sale advertising is a powerful tool for businesses to effectively communicate their brand message and drive sales at the point of purchase.