Definition : Personalized marketing

Personalized marketing is a targeted approach to advertising and promotion that tailors messaging and offers to individual consumers based on their unique characteristics, preferences, and behaviors. This form of marketing utilizes data and technology to create personalized experiences that resonate with consumers on a personal level, fostering a deeper connection and increasing the likelihood of conversion. By delivering relevant and timely content, personalized marketing aims to enhance the customer experience and drive customer loyalty. It is a powerful tool for businesses to build strong relationships with their customers and stand out in a crowded marketplace.

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