PESTEL Analysis is a strategic tool used to assess the external factors that may impact an organization’s performance and decision-making processes. It stands for Political, Economic, Social, Technological, Environmental, and Legal factors, and is often used by businesses to gain a comprehensive understanding of the current and potential future influences on their operations. By examining these key areas, PESTEL Analysis helps organizations identify opportunities and threats, and adapt their strategies accordingly. This analysis is crucial in today’s ever-changing business landscape, as it allows companies to proactively navigate potential challenges and capitalize on emerging trends.