A ‘Phantom from Google’ refers to a mysterious and elusive algorithm update that affects the ranking of websites in the search engine results pages (SERPs). This term is often used to describe unexpected changes in website traffic and visibility, as if a phantom has suddenly appeared and altered the digital landscape. These updates are not officially announced by Google, making them difficult to predict and understand. The effects of a ‘Phantom from Google’ can be both positive and negative, causing fluctuations in website rankings and ultimately impacting the success of online businesses. As Google continues to refine and improve its search algorithms, the presence of these phantoms serves as a reminder of the ever-evolving nature of the digital world.