Definition : Phygital customer experience

Phygital customer experience refers to the seamless integration of physical and digital interactions in the overall customer journey. It combines the best of both worlds, creating a holistic and immersive experience for customers that bridges the gap between the physical and digital realms. This innovative approach allows businesses to engage with customers in a more personalized and interactive manner, utilizing technology to enhance and complement in-person interactions. By blending the physical and digital aspects of customer experience, companies can create a dynamic and memorable experience that meets the evolving needs and expectations of modern consumers.

Discover the Precise Definitions of Marketing Terms

Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt