Phygital customer experience refers to the seamless integration of physical and digital interactions in the overall customer journey. It combines the best of both worlds, creating a holistic and immersive experience for customers that bridges the gap between the physical and digital realms. This innovative approach allows businesses to engage with customers in a more personalized and interactive manner, utilizing technology to enhance and complement in-person interactions. By blending the physical and digital aspects of customer experience, companies can create a dynamic and memorable experience that meets the evolving needs and expectations of modern consumers.