The term ‘Pink tax’ refers to the phenomenon of women being charged more for products and services simply because they are marketed towards women. This discriminatory pricing practice can be seen in a variety of industries, from personal care products to clothing and even services such as dry cleaning. The ‘Pink tax’ is a form of gender-based price discrimination that results in women paying a higher price for essentially the same product or service as men. This not only perpetuates gender stereotypes, but also contributes to the gender pay gap and reinforces the idea that women’s products and services are less valuable than those marketed towards men.