A point-of-sale bonus is a promotional incentive offered by a retailer or business at the time of purchase to entice customers to buy a particular product or service. This bonus can take various forms, such as a free gift, a discount, or additional loyalty points, and is typically only available at the point of sale, making it a limited-time opportunity. The purpose of a point-of-sale bonus is to encourage customers to make a purchase and increase sales, while also providing added value to the customer’s shopping experience. It is often used as a strategic marketing tool to attract and retain customers, and can be a win-win situation for both the business and the consumer.