Definition : Point-of-sale display agreement

A point-of-sale display agreement is a contractual arrangement between a retailer and a supplier, where the supplier provides a display unit or space within the retailer’s store to showcase their products. This agreement allows the supplier to effectively market and promote their products at the point of purchase, increasing visibility and potentially driving sales. In return, the retailer may receive a commission or other benefits from the supplier. These agreements are commonly used in retail settings, such as supermarkets and department stores, to attract customers and boost sales.

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