Definition : Point-of-sale retargeting

Point-of-sale retargeting is a marketing strategy that involves targeting customers with personalized advertisements at the point of sale, typically through digital channels such as email or social media. This technique uses data collected from a customer’s previous interactions with a brand to deliver relevant and timely messages that encourage them to make a purchase or take a desired action. By leveraging customer data and delivering targeted messaging at the moment of purchase, point-of-sale retargeting aims to increase conversion rates and drive customer loyalty.

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