Point of sale signage refers to any type of visual display or advertisement that is strategically placed at the location where a product or service is being sold. This can include posters, banners, digital screens, or any other form of promotional material that is designed to catch the attention of potential customers and influence their purchasing decisions. Point of sale signage is an essential marketing tool for businesses, as it not only helps to increase brand awareness but also drives sales by highlighting key features and benefits of a product or service. Effective point of sale signage is eye-catching, informative, and strategically placed to target the right audience at the right time.