Post-click compensation refers to the payment or reward received by a website or app owner for each click made by a user on an advertisement or link. This type of compensation is typically used in online advertising models, such as pay-per-click, where the advertiser only pays when a user clicks on their ad. It is a measure of the effectiveness of an ad in driving traffic to a website or app, and is often used to determine the success of an advertising campaign. Post-click compensation is an important metric for businesses looking to maximize their return on investment in online advertising.