Definition : Post-test purchase intentions

Post-test purchase intentions refer to the thoughts, feelings, and plans that a consumer has after making a purchase. It is the evaluation of their satisfaction with the product or service, as well as their likelihood of making future purchases from the same brand or company. These intentions can be influenced by factors such as the quality of the product, customer service, and overall experience. They are important for businesses to understand as they can impact customer loyalty and repeat sales.

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