Predator price refers to a pricing strategy used by businesses to gain a competitive advantage by offering products or services at significantly lower prices than their competitors. This tactic is often employed by larger companies to drive smaller competitors out of the market, ultimately leading to a monopoly or dominant market position. The term ‘predator’ implies a predatory nature, as these companies use their size and resources to aggressively target and eliminate their competition. While this strategy may benefit consumers in the short term with lower prices, it can have negative long-term effects on the market and limit consumer choice.