Price communication refers to the exchange of information between a seller and a buyer regarding the cost of a product or service. It involves the clear and effective communication of the price, including any discounts, promotions, or additional fees, to the consumer. This can be done through various channels such as advertisements, product labels, or salesperson interactions. Effective price communication is crucial in building trust and transparency between the seller and the buyer, ensuring that the consumer is fully informed and able to make an informed purchasing decision. It also plays a significant role in shaping the perceived value of a product or service in the eyes of the consumer. In today’s competitive market, price communication is a vital aspect of marketing and sales strategies, as it can greatly influence consumer behavior and ultimately impact the success of a business.