Price division refers to the practice of dividing a product or service into different price points in order to cater to a diverse range of customers. This strategy allows businesses to target different segments of the market based on their willingness and ability to pay, ultimately maximizing profits. Price division can be achieved through various methods such as offering different versions of a product, creating bundles or packages, or implementing tiered pricing. It is a key aspect of pricing strategy and is often used to create a perceived value for a product or service. However, it must be carefully planned and executed in order to avoid alienating customers and damaging the brand’s reputation.