Pricing policy refers to the strategic approach taken by a company or organization to determine the cost of their products or services. It involves setting a consistent and competitive price point that aligns with the company’s overall goals and objectives. A well-crafted pricing policy takes into account various factors such as production costs, market demand, competition, and consumer behavior to ensure profitability and sustainability. It is a crucial aspect of business management that requires careful analysis and decision-making to effectively balance the needs of the company and its customers. A strong pricing policy can help a company maintain a competitive edge, attract and retain customers, and ultimately drive success in the marketplace.