Definition : Private label

Private label refers to a brand or product that is owned and sold exclusively by a specific retailer or company. These products are typically manufactured by a third-party and then branded with the retailer’s own label, rather than the manufacturer’s. Private label products offer consumers a unique and often more affordable alternative to well-known brands, while also allowing retailers to differentiate themselves in the market. Private label products can range from food and household items to clothing and electronics, and are becoming increasingly popular as retailers strive to meet the diverse needs and preferences of their customers.

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