Definition : Product placement

Product placement refers to the strategic placement of a product or brand within a piece of media, such as a film, television show, or music video, for the purpose of subtle advertising. This marketing technique aims to seamlessly integrate the product into the storyline or scene, creating a subtle and memorable association with the audience. Unlike traditional forms of advertising, product placement allows for a more organic and authentic promotion of a product, often leading to increased brand recognition and consumer interest.

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