Product range refers to the variety of products or services offered by a company or brand. It encompasses all the different types, styles, and variations of products that a company has available for purchase. A diverse product range allows a company to cater to a wider range of customer needs and preferences, providing them with more options to choose from. This can include different sizes, colors, features, and price points within a particular product category. A well-curated product range is essential for a successful business, as it allows for a competitive edge in the market and the ability to meet the ever-changing demands of consumers.