Definition : Product satisfaction

Product satisfaction refers to the level of contentment and fulfillment experienced by a consumer after purchasing and using a product. It is a measure of how well a product meets the expectations and needs of the consumer, and can be influenced by factors such as quality, functionality, and value for money. A high level of product satisfaction often leads to repeat purchases and positive word-of-mouth recommendations, while low satisfaction can result in negative reviews and decreased brand loyalty. Ultimately, product satisfaction is a crucial aspect of the consumer experience and plays a significant role in shaping their perception of a brand or product.

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