A product or service me-too refers to a company or brand that creates a product or service that is very similar to an existing one in the market. This term is often used to describe companies that lack originality and instead, imitate the success of others by offering a nearly identical product or service. These me-too products or services may have slight variations or improvements, but ultimately, they lack innovation and fail to stand out from their competitors. This can lead to a saturated market and confusion among consumers, making it difficult for them to differentiate between similar products or services. In order to succeed, companies must strive to be unique and offer something new and valuable to their customers, rather than simply copying what others have already done.