Productising is the process of transforming a service or idea into a tangible and marketable product. It involves taking a concept or solution and turning it into a well-defined and packaged offering that can be sold to customers. This can include creating a physical product, developing software, or even packaging a service in a way that makes it easily accessible and scalable. The goal of productising is to make a service or idea more attractive and valuable to potential customers, ultimately increasing its marketability and profitability. It requires a combination of strategic planning, creative thinking, and effective execution to successfully bring a product to market.