Programmatic direct is a method of buying and selling digital advertising space through an automated process, without the need for human negotiation or manual insertion orders. This type of advertising allows for more efficient and targeted campaigns, as it uses data and algorithms to match the right ad with the right audience in real-time. Programmatic direct offers a streamlined and transparent approach to digital advertising, providing advertisers with greater control and flexibility over their campaigns while also ensuring publishers receive fair compensation for their inventory. This innovative approach to advertising has revolutionized the industry, making it easier and more effective for businesses to reach their desired audience and achieve their marketing goals.