Programmatic television refers to the use of automated technology and data-driven algorithms to plan, buy, and optimize television advertising in real-time. This innovative approach allows advertisers to target specific audiences and deliver personalized ads, making television advertising more efficient and effective. By utilizing programmatic technology, advertisers can reach their desired audience at the right time and on the right channel, resulting in a more streamlined and data-driven approach to television advertising. This method also allows for more precise measurement and analysis of ad performance, providing valuable insights for future campaigns. Programmatic television is revolutionizing the traditional television advertising landscape, providing a more targeted and data-driven approach to reaching audiences.