Programmatic TV refers to the automated process of buying and selling television advertising space using data and technology. This allows for targeted and personalized ads to be delivered to specific audiences, based on factors such as demographics, interests, and viewing habits. Unlike traditional TV advertising, which relies on manual negotiations and placements, programmatic TV streamlines the process and allows for more efficient and effective ad campaigns. This innovative approach to TV advertising is revolutionizing the industry and providing advertisers with a more precise and measurable way to reach their desired audience.