Progressive profiling is a data collection strategy used in marketing and customer relationship management that involves gradually gathering information about a user or customer over time. This approach allows for a more personalized and targeted approach to communication and engagement, as well as a better understanding of the individual’s needs and preferences. By collecting small amounts of information at a time, progressive profiling avoids overwhelming the user and allows for a smoother and more natural data collection process. This method is often used in online forms and surveys, where users are asked for additional information each time they interact with a company or organization. Overall, progressive profiling helps businesses build stronger relationships with their customers by continuously learning and adapting to their changing needs.