Promotion refers to the act of promoting or advertising a product, service, or idea in order to increase its visibility, desirability, and ultimately, sales or adoption. It involves utilizing various marketing techniques and strategies, such as advertising, public relations, and sales promotions, to reach and persuade potential customers or target audiences. The goal of promotion is to create awareness, generate interest, and ultimately drive action towards a particular offering. It is a crucial aspect of any business or organization, as it helps to differentiate and position a brand in the market, build customer loyalty, and ultimately drive business growth.