A promotional bonus is an additional incentive or reward offered by a company or organization to encourage customers or employees to take a specific action, such as making a purchase, signing up for a service, or achieving certain goals. This type of bonus is typically used as a marketing tool to attract new customers or retain existing ones, and can come in various forms such as discounts, free products or services, or cash rewards. Unlike regular bonuses, which are often tied to performance or tenure, promotional bonuses are temporary and are designed to create a sense of urgency and excitement.