Definition : Promotional gifts

Promotional gifts, also known as promotional products or swag, are items that are given away for free by a company or organization as a means of promoting their brand, products, or services. These gifts are typically branded with the company’s logo or message and are distributed at events, trade shows, or as part of a marketing campaign. The purpose of promotional gifts is to create brand awareness, foster customer loyalty, and attract new customers. They can range from practical items such as pens and tote bags to more unique and creative items like tech gadgets or personalized gifts. Promotional gifts are a powerful marketing tool that can leave a lasting impression on recipients and help businesses stand out in a competitive market.

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