Promotional pressure refers to the intense and persistent efforts made by companies and organizations to promote their products, services, or ideas in order to increase sales, gain market share, or influence consumer behavior. This can include various forms of advertising, marketing, and public relations tactics, such as discounts, special offers, endorsements, and social media campaigns. The goal of promotional pressure is to create a sense of urgency and desire in consumers, often leading them to make impulsive purchasing decisions. However, it can also create a sense of overwhelm and skepticism in consumers, as they are bombarded with constant messages and incentives. As such, promotional pressure is a delicate balance between effective persuasion and potential consumer fatigue.