PURL, short for “personalized URL,” is a unique web address that is tailored to an individual or group. Unlike a traditional URL, which leads to a generic webpage, a PURL directs users to a personalized landing page that is customized to their specific interests or needs. This allows businesses and organizations to create a more personalized and targeted online experience for their customers or clients. PURLs are often used in marketing campaigns, surveys, and customer relationship management to gather data and engage with individuals on a more personal level. With the rise of digital marketing, PURLs have become an increasingly popular tool for businesses to connect with their audience in a more meaningful way.