Purpose washing refers to the practice of companies or organizations using the language of social or environmental responsibility to mask their true intentions and actions. It is a form of greenwashing or social washing, where the focus is on promoting a positive image rather than actually making meaningful change. This term is often used to describe companies that claim to have a strong purpose or mission, but their actions do not align with these statements. Purpose washing can be seen as a deceptive marketing tactic, as it can mislead consumers and distract from the company’s true impact. It is important for individuals to critically examine a company’s actions and track record, rather than solely relying on their stated purpose or mission.