Push marketing is a promotional strategy in which businesses actively push their products or services to potential customers through various channels, such as advertising, sales promotions, and direct marketing. This approach involves a proactive and persuasive approach to reach and influence consumers, often through interruptive tactics. Unlike pull marketing, which focuses on attracting customers through creating demand, push marketing aims to generate immediate sales by actively promoting products or services to a targeted audience. This type of marketing is commonly used in industries with high competition and fast-moving products, where businesses need to constantly push their offerings to stay top of mind and drive sales.