PXM, or Product Experience Management, is a comprehensive approach to managing and enhancing the overall experience of a product throughout its entire lifecycle. It involves the strategic use of technology, data, and content to create a seamless and personalized experience for customers at every touchpoint, from discovery to purchase and beyond. PXM goes beyond traditional product management by incorporating elements of marketing, sales, and customer service to create a cohesive and consistent experience that drives customer satisfaction and loyalty. With PXM, businesses can effectively showcase their products, build brand awareness, and ultimately drive revenue by delivering exceptional product experiences that meet the ever-evolving needs and expectations of today’s consumers.