Rack rate refers to the standard or published price for a hotel room, without any discounts or special offers applied. It is the base rate that a hotel charges for a room, typically set by the hotel management and subject to change based on demand and seasonality. This rate is often displayed on a rack or board in the hotel lobby, hence the term ‘rack rate’. While it may be the highest price for a room, it also includes all the amenities and services that the hotel offers. Rack rate serves as a reference point for negotiated rates and can vary greatly depending on the location, type of room, and level of luxury of the hotel. It is important for travelers to be aware of the rack rate when booking a hotel room to ensure they are getting the best deal possible.