A range strategy is a carefully planned approach to managing and optimizing the range of products or services offered by a company. It involves analyzing market trends, customer needs, and competition to determine the most effective and profitable range of products or services to offer. This strategy aims to strike a balance between offering a diverse range of options to attract a wider customer base, while also ensuring that each product or service aligns with the company’s overall goals and objectives. A successful range strategy can lead to increased sales, customer satisfaction, and overall business growth.