Definition : Ratio text / image emailing

Ratio text / image emailing refers to the balance between written content and visual elements in an email message. It is the proportion of text to images used in an email, and it plays a crucial role in the overall effectiveness of email marketing. A well-balanced ratio ensures that the message is visually appealing and easy to read, while also conveying the intended message clearly. Striking the right ratio is essential as too much text can overwhelm the reader, while too many images can make the email appear spammy. Achieving a harmonious balance between text and images is key to creating engaging and successful email campaigns.

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