A readership survey is a research method used to gather information about the audience of a particular publication or media outlet. It involves collecting data on the demographics, preferences, and habits of readers in order to better understand their interests and behaviors. This type of survey is often conducted by media companies, advertisers, and publishers to gain insights into their target audience and make informed decisions about content, advertising, and distribution strategies. By analyzing the results of a readership survey, organizations can tailor their offerings to better meet the needs and interests of their readers, ultimately leading to a more engaged and loyal audience.