Real-time advertising refers to the practice of delivering targeted and personalized advertisements to consumers in the moment they are actively engaging with digital content. This type of advertising utilizes advanced technology and data analysis to identify and reach potential customers in real-time, allowing for more relevant and timely messaging. Real-time advertising is often used in online and mobile advertising, and has become increasingly popular due to its ability to capture consumer attention and drive immediate action. It allows brands to connect with their audience in a more meaningful and impactful way, resulting in higher engagement and conversion rates.