Real-time marketing refers to the practice of creating and delivering timely and relevant marketing messages and content to consumers in the moment, based on their current behaviors, preferences, and needs. This approach allows brands to connect with their audience in a more personalized and immediate way, leveraging real-time data and technology to deliver highly targeted and impactful campaigns. By staying up-to-date with the latest trends and events, real-time marketing enables brands to be agile and responsive, capturing the attention of consumers and driving engagement and conversions.