Real-time TV advertising refers to the practice of promoting products or services through television commercials that are broadcasted simultaneously with the program being watched by viewers. This type of advertising allows companies to reach a large audience in real-time, making it an effective and efficient way to market their offerings. Real-time TV advertising often utilizes data and technology to target specific demographics and measure the success of the ad campaign. It is a dynamic and constantly evolving form of advertising that allows for immediate and impactful communication with potential customers.