Definition : Recommendation algorithm

A recommendation algorithm is a computer program or set of rules that uses data and algorithms to suggest items or content to a user based on their preferences, interests, and past behavior. These algorithms are commonly used in e-commerce, streaming services, and social media platforms to personalize and enhance the user experience by providing tailored recommendations. By analyzing user data, such as browsing history, purchase history, and ratings, recommendation algorithms are able to make accurate and relevant suggestions, making it easier for users to discover new and relevant content. However, concerns have been raised about the potential for these algorithms to create filter bubbles and limit exposure to diverse perspectives.

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