Replacement sales refer to the process of selling a product or service to replace an existing one that is no longer functional or desirable. This type of sales involves targeting customers who already own a similar product or service and convincing them to upgrade or switch to a newer or better version. Replacement sales often occur when a product or service has reached the end of its lifespan or when a customer is dissatisfied with their current option. The goal of replacement sales is to provide a solution that meets the customer’s needs and improves their overall experience. This type of sales requires effective communication, product knowledge, and the ability to identify and address the customer’s pain points.