A reputation crisis is a situation in which an individual, organization, or brand experiences a significant and negative impact on their public image and perception. This can be caused by a variety of factors, such as a public scandal, negative media coverage, or a series of damaging events. A reputation crisis can result in loss of trust, credibility, and goodwill from stakeholders, leading to potential financial and reputational damage. It requires swift and strategic action to mitigate the negative effects and rebuild a positive reputation.