Responsible advertising refers to the practice of promoting products or services in a truthful, ethical, and socially conscious manner. It involves considering the impact of advertising on consumers, society, and the environment, and taking steps to ensure that the messaging is accurate, transparent, and respectful. Responsible advertising aims to build trust with consumers by providing them with relevant and reliable information, while also promoting positive values and behaviors. It goes beyond simply selling a product, and instead strives to create a positive and responsible impact on the world.