Retail analytics refers to the process of collecting, analyzing, and interpreting data from various sources within the retail industry to gain insights and make informed decisions. This includes tracking sales, inventory, customer behavior, and market trends to optimize operations, improve customer experience, and drive business growth. By utilizing advanced technology and statistical methods, retail analytics empowers retailers to make data-driven decisions that can lead to increased sales, improved efficiency, and a competitive edge in the ever-evolving retail landscape.