Definition : Retail intelligence

Retail intelligence refers to the process of gathering and analyzing data and insights from various sources to gain a comprehensive understanding of the retail industry. This includes monitoring consumer behavior, market trends, and competitor strategies to make informed decisions and drive business growth. It involves utilizing advanced technologies and tools to collect and interpret data, providing retailers with valuable insights to optimize their operations, improve customer experience, and increase profitability. Retail intelligence is a crucial aspect of modern retail management, allowing businesses to stay ahead of the curve and make strategic decisions that drive success in a highly competitive market.

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