Retargeting is a digital marketing strategy that involves targeting advertisements to individuals who have previously interacted with a brand or visited their website. This technique uses cookies and other tracking methods to track a user’s online behavior and then displays relevant ads to them on other websites or platforms. The goal of retargeting is to re-engage potential customers and encourage them to take action, such as making a purchase or completing a desired action. It is a powerful tool for businesses to increase brand awareness, drive conversions, and ultimately, boost their bottom line.