A retargeting campaign is a targeted marketing strategy that aims to re-engage potential customers who have previously interacted with a brand but did not make a purchase or take a desired action. This is achieved by using cookies and tracking pixels to display personalized advertisements to these individuals across various online platforms, such as social media, websites, and search engines. The goal of a retargeting campaign is to remind and entice these potential customers to return to the brand’s website and complete the desired action, ultimately increasing conversion rates and driving sales.