Reverse SEO is a strategic approach used to suppress negative or unwanted content from appearing at the top of search engine results pages (SERPs). Unlike traditional SEO, which aims to improve a website’s ranking, reverse SEO focuses on pushing down undesirable content by promoting positive and relevant content. This can include creating new content, optimizing existing content, and building backlinks to boost the authority of positive content. Reverse SEO is often used by individuals or businesses to protect their online reputation and maintain a positive image.